Designed for complexity.
Built for consequence.

Tension is not a flaw in systems. It is part of their design.

Healthcare and commercial systems are shaped by competing incentives, regulatory constraints, market forces, and human behaviour. Progress does not come from eliminating tension, but from understanding how to work within it deliberately.

Architecture determines behaviour.


Strategy fails when operating models, governance, and decision rights are misaligned. Performance symptoms are often structural, not personal. Sustainable change begins with understanding how the system actually functions in practice.

Judgement matters more than momentum.


In complex environments, speed is not the same as progress. What matters is the quality of decisions under uncertainty, and whether the architecture being built will hold when pressure increases.

Me, Myself and I…

Maya Zerman Linkedin

I work at the intersection of systems, strategy, and human consequence.

For more than fifteen years I have operated inside complex healthcare and commercial environments, not observing them from the outside, but leading within them. Director-level operational accountability. Strategic transformation. Governance oversight. Funding constraints. Workforce pressures and dynamics. Decisions with real consequences.

I have led divisions, negotiated complex contracts, built new services, and carried operational accountability at scale.

I am not interested in abstract advice. I am interested in architecture that holds.

Dialectical Consulting was built on a simple but demanding belief: meaningful change lives between opposing truths. Urgency and restraint. Innovation and safety. Ambition and sustainability. Performance and humanity.

Most organisations attempt to resolve tension too quickly. I work within them.

My edge is as a system translator.

I translate between strategy and execution.
Between boards and operators.
Between innovation and governance.
Between commercial ambition and human reality.

When complexity escalates, language fractures. Incentives misalign. Decision rights blur. Performance symptoms mask structural fragility. That is where I work best.

My practice sits at the intersection of human experience, strategic reasoning, and systems design. I pay attention to what is happening in the room, in the marketplace, and beneath the surface of the system, particularly the incentives and signals shaping behaviour. From there we design decisions and operating approaches that remain coherent under pressure.

This work spans strategic advisory, operating model design, organisational discovery, AI governance and readiness, and executive coaching across commercial environments.

But more than that, it is about judgement.

It is about helping leaders see clearly, decide deliberately, and build architecture that does not unravel when tested by reality.

This work is not about doing more. It is about doing what matters, and designing it to last.

If you are looking for thinking that is rigorous, human, and built for consequence, we should talk.